Crafting Delightful Flavors Since 1984
Welcome to First Choice Ice Cream, a beloved brand under Shree Charbhuja Corporation, which has been crafting delightful ice cream flavors since 1984. With a strong foothold in South Gujarat, our operations span a remarkable Rs. 410 Cr, and we are ambitiously set to expand by an additional Rs. 40 Cr. In 2022, we achieved an impressive Rs. 19,000 Cr, driven by a robust CAGR of 17.85% in India. Our commitment to quality and innovation has been the cornerstone of our success.
Branch Shop
Flavor Variants
Expert Staffs
Positive Review
Our Joyride Over The Years
Journey from Hand Cart to Ice Cream Parlour
Embarked on a journey with a hand cart in 1984, culminating in the opening of an ice cream parlour in 1996.
We Started Shop at olpad & Ice Cream on Wheel
Established a shop in Olpad in 1996, later expanding into mobile ice cream sales in 2003.
Growth from Small Factory to 1500-Litre Capacity
Launched a small factory in 2008, scaling up production to 1500 litres per day by 2012.
Expansion from Local to Regional Market
Entered the market in 2010 with a small factory, expanding operations and market reach to the regional level by 2015.
Meeting Rising Demand with a 5000-Litre Capacity
Responded to increasing demand by expanding production capacity to 5000 litres per day between 2019 and 2020.
Innovating for Sustainability & Efficiency
Implemented innovative practices for sustainability & efficiency between 2022 & 2023, ensuring continued growth and success.
First Choice Ice cream– Vision & Mission
Mission
Our mission is to enhance disposable income for our partners, expand distribution channels, and strengthen cold chain infrastructure to maintain the highest product quality. We are committed to increasing freezer penetration, ensuring our ice cream is readily available and perfectly preserved, and embracing the dynamic growth of urban markets. Through our unwavering dedication to innovation and excellence, we aim to create delightful experiences for ice cream lovers everywhere.
Vision
At First Choice Ice Cream, our vision is to leverage economies of scale, establish proprietary logistics, and integrate advanced technologies to deliver exceptional value to our customers. We strive to build a robust and efficient network that ensures timely delivery and superior service, while continuously optimizing our operations to provide unbeatable quality and affordability.